AeroVita Agro, Business Site

AeroVita Agro is a new company from Opovo that sprays, feeds and seeds crops by drone across Serbia. Before the first call, a farmer wants to know what the job will cost, and the price depends on the service, the crop, the area and how far away the field is. No competitor had a calculator, and most gave prices only over the phone. As a new company, AeroVita had no referrals to lean on, so the site had to answer the price question itself and make the first contact easy.

The work started with research on five competitor sites and data on what farmers search for on Google. That research set the site structure: a page for every service and every crop. The calculator sits at the centre. A farmer picks the service, crop, area and location and gets an estimate calculated by the same rules as the price list. From the result, one tap places a call, opens Viber or WhatsApp, or sends an inquiry with the calculation already in the message.

• A calculator that follows the price list: the per-hectare rate drops as the area grows, orchards, vineyards and vegetables carry a surcharge, and packages of 3 and 5 treatments are discounted. New clients get the first hectare free on an order of at least 10 ha.
• Travel cost is part of the estimate. Road distance from Opovo is precomputed for 4,315 places in Serbia, so the calculator knows what the trip to any field costs.
• From the estimate, a farmer goes straight to a call, Viber, WhatsApp or an inquiry form with the calculation filled in.
• 68 pages in Serbian and English: one for every service and crop, with hreflang and structured data, plus a blog on crop protection and feeding.
• Inquiries arrive by email through a spam-protected form. Google Analytics runs only after cookie consent and records every calculator estimate.

• Farmers know the price before the first call, so the conversation can go straight to scheduling.
• Inquiries arrive with everything needed for a quote: service, crop, area, location and the estimate.
• Every service and crop has a page that matches a specific search, such as "drone spraying corn", in both languages.